A decade ago, Shaw designed the world’s first Cradle to Cradle flooring product. Today more than 60 percent of Shaw’s sales are from Cradle to Cradle Certified products. As we work toward our goal to design all our products to Cradle to Cradle protocols by 2030, our company, our customers and our communities benefit from this rigorous, holistic approach. 

Paul Murray, Vice President Sustainability & Environmental Affairs
Shaw Industries Group, Inc.

Shaw Industries applied Cradle to Cradle(R) principles in the design of PVC-free commercial carpet tiles that are separable into component materials for carpet-to-carpet recycling. Each tile is labeled with a toll-free number that nationwide customers can call to used tiles picked up for recycling. Shaw worked with MBDC to assess the human and environmental health attributes of all ingredients and identify preferred substitutes. Currently over 60% of the company’s $4 billion of total sales come from Cradle to Cradle CertifiedCM products, including residential and commercial carpet, carpet tile, and hardwood flooring.

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