Category Archive for ‘News’

Where Next for a Circular Economy?

One of the most prominent advocates for the circular economy is Michael Braungart, co-author of Cradle to Cradle (with Bill McDonough). Today, Braungart holds academic chairs in Cradle to Cradle innovation and quality at Rotterdam School of Management and for design at the University of Twente in the Netherlands, where Braungart has found his intellectual home.

Green Pioneer William McDonough

McDonough’s varied worlds overlap this week in San Francisco. On Thursday at Moscone Center, he will give a concluding speech at Greenbuild, a conference with 35,000 attendees hosted by the United States Green Building Council. On Wednesday night, by contrast, he’s the subject of a fundraising tribute for his Cradle to Cradle Products Innovation Institution; tickets start at $1,000 and the master of ceremonies is Susan Sarandon. He will be introduced by Meryl Streep, who has known him since their days at Yale.