In the latest installment of The McDonough Conversations, William McDonough and Joel Makower talk soil. “The packaging we are designing will either go back to soil or go back to industry,” says McDonough. “Using the Cradle to Cradle protocol and looking at whole new systems of packaging for all food and dry goods where the packaging is safe for soil.” According to McDonough, there are two parts to keeping soil free of toxins: detoxifying and changing the way we make things. “We want to go to a global-scale packaging protocol that allows things to either heal soil or give soil lightness and nutrition, or go back into industry forever and stop contaminating.”
- Read the full conversation, “Save the soil, save ourselves,” on GreenBiz.com.
- The McDonough Conversations: On joy and cereal boxes on GreenBiz.com